Collect
Gather market studies, portfolio and sales signals, category codes, consumer feedback, cultural cues, usages, competitive packs and production realities.
International beer packaging rollout
One identity.
75 expressions.
We will turn the renewed domestic identity into a coherent, production-ready global packaging system — recognizable across every market, format and shelf.
Strategy · Packaging system · Artwork adaptation · Prepress
Explore the proposal ↓01 / The ambition
From a successful domestic evolution to a unified international presence.
Consistency should never mean copy and paste.
The challenge is not merely to replace a logo. It is to preserve the equity of the new identity while making every bottle, can, multipack and carton feel unmistakably part of one global brand.
11Product lines
75Estimated SKUs
7Delivery weeks
4Format families
02 / Proprietary method
DATEM® — Data to Emotion
Data gives direction.
Emotion creates preference.
Traditional data-driven design tells us what is happening. DATEM goes further: it reveals why a signal matters, identifies the emotion that can create preference and translates it into a story people can recognise before they read a word.
For this rollout, data will not design in our place. It will give the creative team a precise human target, then help us verify that the story remains clear, ownable and coherent across 75 SKUs.
Decode
Separate strong facts from weak signals. Identify tensions, unmet expectations and the moments where recognition, trust or desire can be won.
Emotionalise
Convert each insight into a precise emotional objective: familiarity, pride, refreshment, confidence, appetite, belonging or aspiration.
Narrate
Turn the emotional objective into a story, then into hierarchy, colour, typography, material, image, rhythm and range architecture.
Prototype
Apply two creative narratives to representative bottle and can formats before scaling the selected system.
Measure
Return to the data to control recognition, legibility, differentiation, consistency and technical feasibility before rollout.
A concrete translation
DATA SIGNALConsumers recognise the domestic identity, but international formats fragment its presence.
→
EMOTIONAL TARGET“Wherever I find it, I know this is my beer.”
→
DESIGN RESPONSEA stable visual anchor, a clear family rhythm and a story that survives every format.
03 / From signals to a story
What we collect — and what it becomes
Evidence enters.
A memorable story leaves.
Category & competition
Shelf codes, price tiers, claims, colour ownership, visual saturation and white-space opportunities.
Consumer reality
Feedback, behaviours, rituals, motivations, cultural meanings and the weak signals hidden behind preference.
Existing equity
Domestic recognition, distinctive assets, portfolio hierarchy, commercial priorities and the elements that must never be lost.
Industrial truth
Dielines, substrates, inks, colour limits, bottle and can processes, regulatory content and supplier constraints.
DATEM does not decorate data. It transforms evidence into a human tension, that tension into an emotion, and that emotion into a design story capable of creating recognition and preference.
04 / How we will proceed
A controlled creative-to-production workflow
One master system.
Seven disciplined sprints.
01
Immersion & technical audit
Review the new domestic logo, current international files, dielines, mandatory information, print processes and market-specific constraints.
- Kick-off workshop
- SKU & asset matrix
- Technical risk map
02
Packaging system & two routes
Develop two design options showing how the renewed logo integrates with the existing equity, architecture and full international range.
- 2 creative directions
- Hero bottle + can
- Range logic & key rules
03
Master approval
Refine the selected route through structured review rounds. Approval of the master system becomes the production standard for all adaptations.
- 3–5 revision rounds
- Hierarchy validation
- Production feasibility gate
04
SKU rollout
Adapt the approved system across bottles, cans, packs and cartons in weekly batches, maintaining strict visual and regulatory consistency.
- Weekly validation batch
- Version tracking
- Cross-format control
05
Prepress & handover
Prepare production artwork with colour separation, bleed, trapping and print specifications, supported through the printer handoff.
- Print-ready files
- Colour separation
- Print assistance
05 / What you receive
Designed for approval.
Engineered for production.
Two creative options
Two clear, strategic packaging directions applied to representative hero formats.
3–5 revisions
Structured refinement rounds on the selected route to reach a precise master system.
Packaging mockups
High-fidelity bottle, can, multipack and carton views for stakeholder approval.
Print-ready artwork
Production files prepared to the supplied dielines, specifications and market content.
Colour separation
Technically controlled separations for bottle and can printing, ready for production review.
Print assistance
Remote prepress coordination and technical guidance through final printer approval.
06 / AlchiSpace workflow
Web + mobile project management
Every task.
One shared space.
AlchiSpace is L’Alchimiste’s proprietary client platform. It centralises the entire workflow from kick-off to final artwork, giving both teams one source of truth throughout the seven-week rollout.
- DeliverablesEvery design, mockup and print file is shared in its assigned project space.
- Tasks & ownershipResponsibilities, deadlines and progress are visible to the authorised project team.
- Review historyComments, versions, approvals and corrections remain connected to the correct deliverable.
- Email notificationsAutomatic emails are sent whenever a task, new version, approval request or deliverable is posted.
- Web & mobile accessStakeholders follow the project and validate work wherever they are.
07 / AI Use Policy
Responsible · Ethical · Controlled
A humanised practice.
Enhanced, never replaced.
Our graphic creation is not generated by AI. The idea, storytelling, art direction and design system are conceived by people and remain under human creative control from first insight to final artwork. AI is used only as a carefully supervised performance tool to perfect selected workflows, improve consistency and refine the quality of certain working renders.
No AI-generated graphic creation
Concepts, narratives, visual systems and final creative decisions are conceived, challenged and approved by experienced designers.
Human-supervised enhancement
AI may assist with research synthesis, consistency checks, technical quality control and the refinement of selected working renders.
Ethical and confidential use
Every use is purposeful, controlled and proportionate, with confidentiality, intellectual property and client interests protected.
Full human accountability
Our team remains responsible for every recommendation, design decision and production-ready file delivered throughout the project.
08 / Relevant expertise
A directly relevant beer case
We already know how to make
a beer brand impossible to ignore.
Dive Bär demonstrates the exact capability this rollout demands: turning a beer pack into a distinctive brand asset, then protecting its recognition through every visual and production decision.
Selected beer project
Dive Bär
A bold craft-beer identity built around immediate recognition, a deep blue signature and a system that performs across bottle, label and serving experience.
The project proves our ability to unite storytelling, shelf impact, tactile detail and print feasibility in one coherent beer identity.
01WorldStar
Winner
Winner
02Pentawards 2026
Shortlisted
Shortlisted
03Packaging of the World
Featured
Featured
04World Brand Design
Featured
Featured
International recognition is not the objective by itself. It is evidence that our work can combine a strong idea, impeccable execution and the visual authority required to perform on a global stage.
09 / Additional beer reference
A distinct premium beer expression
+1
One level above.
+1 transforms a universal sign into a premium beer promise: more intensity, more character and more presence. It is a separate demonstration of our ability to build an ownable beer identity across bottle and can without relying on traditional brewery codes.
ApproachDCD · DATEM
DeliverablesBrand identity · Packaging · Art direction & CGI
Design valueOne icon, recognisable across every format
10 / Dedicated team
Senior thinking, hands-on delivery
A compact senior team.
Built around the project.
Aymen Ouhibi
Creative Director
Leads the creative vision and ensures the system remains distinctive, scalable and aligned with the brand’s international ambition.
Khaled Boukra
Art Director
Directs visual execution across every format, protecting hierarchy, shelf impact and coherence from the hero pack to the final carton.
Wafae Chennawi
Marketing Manager · Co-Founder · DATEM Founder
A doctoral researcher in marketing, Wafae leads the data analysis and translates market, consumer and cultural signals into the emotional objectives that guide the creative story.
15+ years
of collective senior expertise in brand design, FMCG packaging and international production — with specialist know-how in can and bottle adaptation, feasibility and colour-separated artwork.
11 / Timeline
Seven-week delivery plan
Momentum without
compromising control.
Audit + foundations
Kick-off, files, formats, constraints and master-system principles.
Two routes
Creative presentation, selection and master approval.
Batch 01
First 10 SKUs + production feedback loop.
Batch 02
Next 10 SKUs + approved corrections.
Batch 03–04
20 SKUs across bottle, can and secondary packs.
Batch 05–06
20 SKUs + cross-range consistency review.
Final balance
Up to 15 SKUs, global QA, artwork and handover.
Working rhythm: a validated batch of 10 SKUs every 7 days after master approval, with the final balance consolidated in Week 7. Timing depends on consolidated client feedback and timely delivery of final copy, dielines and regulatory content.
12 / Commercial offer
Simple, scalable pricing
One transparent rate.
No hidden complexity.
The same disciplined standard applies to every approved SKU, whether it is a bottle, can, multipack or carton adaptation.
Per approved SKU€200
Minimum commitment50 SKUs€10,000
RFP estimate75 SKUs€15,000
Additional / optional SKUPer item€200
Fees exclude VAT, printing, physical proofs, travel, stock imagery or third-party production costs. Any material scope change is quoted before execution.
Included in the rate
- Two initial creative options
- 3–5 revision rounds on the selected system
- Packaging mockup per SKU
- Print-ready artwork
- Colour separation
- Remote print assistance
Payment termsMilestone-based invoicing
At the delivery of each approved weekly production batch, an invoice will be issued for settlement for the SKUs delivered in that milestone. This keeps payment aligned with visible progress and validated output throughout the rollout.
13 / Working principles
Clear inputs.
Clear decisions.
Reliable delivery.
Client inputs
Final domestic logo, editable source files, approved dielines, regulatory copy, barcodes, print specifications and one consolidated feedback stream.
Revision framework
Three to five revision rounds apply to the selected master design direction. New directions or structural changes after approval are scoped separately.
Production responsibility
L’Alchimiste prepares artwork and supports prepress review. Final print tests, material validation and manufacturing approval remain with the client, printer and packaging supplier.
Rights & confidentiality
Final approved and paid artwork includes unlimited international commercial usage rights. Project information and supplied assets are treated as confidential.
Ready to create one unmistakable global presence?